Below are resources we’ve developed through our work building evidence government-wide.
How to Design Effective Communications
The United States government sends hundreds of millions of letters and emails to its citizens every year. These communications serve as a critical touchpoint by which citizens engage with our government programs and impact outcomes such as health insurance coverage, education enrollment and financing, tax compliance and benefits take-up, retirement security, and employment. Designing effective communications is therefore vital to ensuring that our government programs reach the people they are intended to serve. Since 2015, OES has completed more than 50 communication-specific interventions and evaluations with more than a dozen Federal agencies. Here’s what these tests have revealed about how to design effective communications.
Communications Design Tips
Responding to the COVID-19 epidemic has made it more important than ever for the government to design effective health communications. Here’s what these collaborations have revealed about how to design more effective health communications:
Health Communications Tips
Effective Strategies to Encourage COVID-19 Prevention Behaviors
This quick turnaround effort shares insights on what works to promote healthy behaviors, as relevant in the effort to combat COVID-19. These insights come from previous research on decision making and behavior change in other contexts, and more recent evaluations in the specific context of the COVID-19 crisis. The document includes relevant evidence on the message and the format.
Encouraging COVID-19 Prevention Behaviors
Intergovernmental Personnel Act (IPA) Toolkit
OES uses the Intergovernmental Personnel Act (IPA) Mobility Program to bring on unique talent to support agency priorities and evidence needs. The purpose of this toolkit is to provide internal guidance on how OES has utilized the IPA Mobility Program in the past to fill highly technical positions in a quick and simple way where there might otherwise be capacity gaps. Personnel with IPAs at OES have served in roles as fellows, academic affiliates, and statistical methods support.
OES IPA Toolkit