Mary Steffel is an Assistant Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University. Her research is dedicated to the study of consumer judgment and decision-making. Her research examines when people call upon others to help them make decisions, what are the barriers to accurately gauging others’ preferences and effectively choosing on their behalf, and how to help people make better decisions for themselves and others. Her work has appeared in journals such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Personality and Social Psychology, Medical Decision Making, and Health Psychology, and has been recognized as a recipient of a Marketing Science Institute Research Grant, Transformative Consumer Research Grant, Georgetown Consumer Market Insights Challenge Award, and Society for Consumer Psychology Dissertation Proposal Award. She received her Ph.D. in psychology from Princeton University in 2009 and her Ph.D. in marketing from the University of Florida in 2012.